Commercial proposition

Product request

You are looking for a solution:

Select an option, and we will develop the best offer
for you

What products are you interested in?

Please select one of the options to continue

Please select the products to continue.

In our response, we want to address you by name

Please fill in the field to continue.

No ads. Our manager will use this email address to contact you

Please fill in the field to continue.

Your regional manager will answer you

Please select the destination country to continue.

Enter the phone number and the manager will contact you

Please enter your phone number to continue.

Select a business field, and we will develop the best offer for you

Please choose a business field to continue.

Enter your company’s legal name

Please indicate your company name to continue.

Tell us about your project

Please Tell us about your project to continue.

0 / 800

Confirm the details

What products are you interested in?

Select an option, and we will develop the best offer for you

Please select one of the options to continue.

In our response, we want to address you by name

Please fill in the field to continue.

No ads. Our manager will use this email address to contact you

Please fill in the field to continue.

Enter the phone number and the manager will contact you

Please enter your phone number to continue.

Select a business field, and we will develop the best offer for you

Please choose a business field to continue.

Enter your company’s legal name

Please indicate your company name to continue.

Your regional manager will answer you

Please select the destination country to continue.

Tell us about your project

Please tell us about your project to continue.

By clicking on 'Submit', you confirm that you have read, understood, and accept our privacy policy.

Thank you
Your message has been sent.

Our manager will contact you as soon as possible.

No ads. We will use this address to contact you

Please fill in the field to continue.

We will provide information for your region

Please select the country to continue.

Confirm the details

What products are you interested in?

Select an option, and we will develop the best offer for you

Please select the products to continue.

No ads. Our manager will use this email address to contact you.

Please fill in the field to continue.

We will provide information for your quantity

Please fill in the field to continue.

We will provide information for your region

Please select the country to continue.

By clicking on 'Submit', you confirm that you have read, understood, and accept our privacy policy.

Thank you!
Your message has been sent.

Your request will be processed shortly.

Smart TV app: everything you need to know before the rollout

Smart TV app: everything you need to know before the rollout

 

Choosing a platform

Before choosing an OS, operators need to learn about their future clients’ preferences and the most popular devices in their region. For example, Roku is the leading platform in the USA, whereas, in Europe, it accounts for only 5.4% of total viewing time, according to Conviva. Therefore, it’s unviable to start a service with Roku in European countries. Instead, it’s better to use Samsung TV, which takes 19.5% of overall content viewing time in that region.

 

Smart TV app: everything you need to know before the rollout

 

What platforms are out there?

Operators choose between the two most popular systems when it comes to mobile apps: Android and Apple. The choice is much broader in telecommunications. There are five leading platforms at present: Android TV, webOS, Tizen, Roku TV, and Apple TV.

 

Here is a brief comparison of the top three:

 

 

Android TV

WebOS

Tizen 

TV sets

Sony, Philips, Panasonic, Hisense, Xiaomi mi, Kivi, and others.

LG 

Samsung

Technology

Java, Kotlin

JavaScript

JavaScript

Mobile app for device control

Google Home

LG TV Plus app

SmartThings

Screencasting

Chromecast

Miracast (compatible with Android and Windows 10)

Via compatible apps on Android and Windows 10, Screen mirroring via SmartThings

 

Smart TV app: everything you need to know before the rollout

 

Building a team

Developing a Smart TV app isn’t very different from developing a mobile app, so the basic team is the same:

  • UI/UX designer
  • Front-end developer
  • Back-end developer
  • Tester or QA specialist
  • Project manager

 

Team composition may vary depending on the project. For example, creating a mobile app or an app for a specific platform will require a dedicated developer.

In contrast, the list of specialists can be shorter in some other cases. For example, if operators use a SaaS platform, they won’t need a back-end developer because the client-side UI implements all interactions. Using a ready-made solution will simplify the workflow for designers and front-end developers.

 

Smart TV app: everything you need to know before the rollout

 

Additional positions: who else delivers results

 

DevOps synchronizes software development stages and ensures quick solutions for critical problems. This way, teams introduce products to the market faster, integrate updates, reduce costs, and solve other business tasks.

Business analyst elicits user requirements and finds ways to meet them. For example, when integrating a search function, a business analyst determines whether a simple algorithm will be enough or whether AI is necessary.

 

Smart TV app: everything you need to know before the rollout 

 

Hiring a team versus individual specialists

Operators can hire a pre-assembled team or each specialist individually. Whichever route they choose, we recommend that they thoroughly examine the freelancer or team’s portfolio and choose those with a successful track record in IPTV. Let’s take a look at the specifics of each approach.

 

Hand-picked team

Outsourced team

  • Operators get to choose its composition by themselves, enabling them to find the best professionals for each position.
  • In this case, team members will need some time to get to know each other, familiarize themselves with the project, assign responsibilities, and build communication. A team like this is likely to be less effective than an existing one. There might be miscommunication, confusion over responsibility for certain processes, and conflicts between individual specialists.
  • Clients will have to manage teams personally or hire managers to ensure effective coordination.
  • Hiring a complete team takes less time.
  • They already have experience in IPTV projects and can showcase their previously developed apps to operators.
  • Such teams have already established communication. Their specialists most often use organizer programs they already know well. All of this helps create and roll out an app faster.

 

We recommend discussing the possibility of further cooperation with developers when signing a contract. Operators might find errors or wish to tweak the product’s functionality after being launched in the app market.

 

Smart TV app: everything you need to know before the rollout 

 

Factors affecting development time

Once the operator (client) and the developer team (contractor) agree on project details, it’s time to start the development phase. It can last from several weeks to several months. The time and cost of development depend on several factors.

 

Understanding the final product. To minimize the development time and costs, the client must provide the team with clear terms of reference and describe the desired functions in detail.

 

Otherwise, the contractor’s work may drag on unnecessarily. If the operator doesn’t have a clear vision of the finished app (“I want something like Netflix”), they’ll need to collect additional information about potential clients and their technical capabilities. A business analyst will be required in this case.

 

Ready-made elements. The operator can prepare important elements of the future app beforehand, such as the design, thereby making development significantly faster.

 

Using an existing solution. Some developers like Infomir offer customization services for their official apps. It’s the most effective and low-cost way to create products for Smart TV.

The expert team creates a branded app tailored to the operator’s needs based on an existing technology. Read our article “What is customization and why operators need it?” to learn more.

 

Features. This part is similar to the previous one. The time it takes to create an app is directly proportional to the number and complexity of its functions.

Start with the main functions

If you have limited resources, draw a line between the core functions and those that are simply useful for the project. An app can’t exist without the former, as they hold the key value for users—for example, a player.

Useful functions improve user experience and can be added in the next release. It can be delayed view, multiscreen, or recommendation engine.

 

Smart TV app: everything you need to know before the rollout

 

Ensuring app quality

To avoid costly mistakes and create the highest-quality product, it’s important to thoroughly test your app after development. 

 

User interface

TV screens are wider and larger than on other devices, something which should be considered when developing the app. Users watch TV from a distance of several meters. That’s why the interface shouldn’t contain small fonts or unreadable graphic elements.

Besides, there are TV models that support auto-rotate screens, such as Samsung’s The Sero. Apps that support auto-rotate screens will be the most future-proof and competitive.

 

Picture quality

Supporting all modern video formats and displaying them correctly on different devices is an important requirement for apps. The service’s software must adapt to the varying pixel numbers and maintain video proportions during playback on devices with different aspect ratios to ensure this.

 

Network

The function of TV apps depends on the connection to the data network. Make sure that the service works even at slow Internet speeds. It must display errors correctly and enable buffering.

 

To create an app, operators need to assess their financial and time constraints, collect as much information as possible about user preferences, and choose the right platform. It’s better to prepare detailed documentation beforehand and use a ready-made solution to cut costs and save time when developing an app.

 

Recommended

Smart TV app: everything you need to know before the rollout

How after-sales services work and why operators need them

In this article, we’ll delve into after-sales services — one of the tools to win the customer’s trust and boost the company’s income.

Smart TV app: everything you need to know before the rollout

RDK: a flexible open-source platform for video services

The RDK platform has become an increasingly popular solution for IPTV/OTT operators. It offers the ecosystem along with development simplicity, and the number of devices running on this platform has now exceeded 60 million.

Smart TV app: everything you need to know before the rollout

Operators’ choice: what additional features to implement

Internet services have become an integral part of our life.

Privacy Policy

This Privacy Policy will be effective as of May 25, 2018.

What This Policy Covers

We respect the confidentiality of your personal data and take measures to safeguard it. This Policy describes the information we collect, how we use that information, our legal basis for doing so, and your rights regarding the information we collect. We also use cookies and similar technologies, as described in our Cookie Policy, which is an integral part of this Privacy Policy.

We use cookies in order to optimise our website, provide you with the best possible user experience and help us promote our products. Please read our Cookie Policy to find out how we use cookies and how you can control cookies.
By using this website or closing this message, you acknowledge our Privacy Policy and agree to our use of cookies as described in our Cookie Policy.