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Blog

Marketing in the IPTV/OTT industry: needless spending or a must for growth?
Technology provides entrepreneurs access to information from multiple sources: social media, the Internet, or databases. Combined with software, it helps them take into account numerous indicators and trends. All of this can be used to make your business grow.

Two years of COVID-19: what happened to the TV market?
Two years of the COVID-19 pandemic have dramatically changed the paid TV market.

Content, services, and support: what modern business needs
Adapting to consumers’ demands is crucial for operators who want to remain relevant and sought-after.

Advertising trends: how to keep the audience engaged in 2023
Video service users are getting increasingly intolerant of ads

UI/UX: Must-Do Things to Build a Modern IPTV/OTT Service
Infomir’s experts spell out what modern interfaces of smart TVs and set-top boxes should look like, and what steps operators should take to create the right design for their services.

AVoD or SVoD: which service model is more profitable?
If you ask a young person whether they watch TV, their answer will most likely be “no”. But young people spend roughly the same amount of time watching video content as older people. How is that possible?
Users of all ages are becoming less interested in what we call traditional TV: air, cable, and satellite broadcasting. These are being replaced by VoD services.

How after-sales services work and why operators need them
In this article, we’ll delve into after-sales services — one of the tools to win the customer’s trust and boost the company’s income.

What is customization, and why does it matter to operators?
The term «customization» is used in many areas of production: from clothing to electronics. This word means tailoring a product or service to the needs of specific customers.

RDK: a flexible open-source platform for video services
The RDK platform has become an increasingly popular solution for IPTV/OTT operators. It offers the ecosystem along with development simplicity, and the number of devices running on this platform has now exceeded 60 million.

Smart TV app: everything you need to know before the rollout
Before choosing an OS, operators need to learn about their future clients’ preferences and the most popular devices in their region.

Operators’ choice: what additional features to implement
Internet services have become an integral part of our life.

Why hotels need in-house IPTV/OTT services
In a hotel with cable or satellite TV, guests can only watch a scheduled broadcast and cannot stop, rewind, or rewatch videos.

Say the word: How voice search benefits viewers and operators
Modern smart appliances have user-friendly control systems and execute commands in no time.

There are enough subscribers for everyone
Viewers from developed countries also need local content. Almost half of the American viewers subscribe to local streaming services

Trending: which set-top boxes are now best-sellers and why
This article spells out which STBs are the most popular among retail customers and which are most commonly purchased by operators.
To better understand the market situation, Infomir’s experts looked into the main features of IPTV set-top boxes available in 2021. The study included Android TV devices and Linux/RDK devices.

What video codecs are for
Discover why video needs to be compressed, how codecs came to be, why 4K and 8K videos depend greatly on them, and what the future of video compression technology is.

What remote controls do subscribers and operators need?
We’ll tell you what kind of remote controls subscribers prefer, which is the most suitable for operator devices, and the most important trends in manufacturing and design.

Post-pandemic television
Learn how the IPTV market will grow and why SVOD is the future. BROADVISION experts explain how the COVID-19 pandemic has changed business for local and global operators.

Neural network “telepathy”: how personalized recommendations help viewers and operators
American magazine Time named 2020 the worst year ever, but it’s not true for the major streaming giants: Netflix, Amazon, and Disney stocks beat all-time records in 2020 and continue to grow.

Why does content need to be protected?
Copyright infringement is one of the biggest damagers to copyright holders and content producers.

How to launch corporate media
This story is about how Infomir started an industry magazine, and how your company may follow suit.

Captioning types and why viewers need them
We are going to tell you about captioning types, what benefits it brings for viewers, and how this feature helps retain your audience.

How 5G networks can transform IPTV/OTT
The 5G technology has been drawing increased interest over the past few years, with experts talking about the new opportunities the technology opens. What users want to know though is whether it is safe. Let's take a closer look at the impact 5G will have on the IPTV/OTT industry.

Top 7 platforms: how to choose an OS
Learn about the differences between the most popular operating systems and the key aspects to look out for when choosing a platform.

HOW TO LAUNCH AN IPTV/OTT BUSINESS
We talked to Starnet's former vice president Aleksei Munteanu about launching an IPTV/OTT project, what operators are living off, retaining viewers, and choosing reliable partners.

ANDROID TV IS THE FUTURE: TOP 5 REASONS WHY
Infomir experts share why Android TV may take over the television market.

Cinema vs. Television
Throughout their history, Cinema and Television have fought for viewer attention.

8K: AHEAD OF TIME
We’re talking about the future of the 8K standard, and when technology will change the IPTV/OTT sphere.

Your Wish Is My Command
BROADVISION experts explain how speech recognition works and how voice assistants can improve your experience.

Around The World: From the Component to the Customer
What route do set-top boxes follow before they get to you?

Developing A Mobile App: Nine Steps To Success
How to create a mobile app. We share key recommendations.

Android TV: The Era Of Open Platforms
How the system captures the television market and how it affects the business of local and big IPTV/OTT operators.

An Insight into 3D
The multilayered nature of 3D technology, and how the illusion of depth comes to be

Using The MVP Approach To Create A Successful Project
How do you test an idea and create a high-demand product? Find the answers in latest article.

Beyond the TV screen
When choosing Middleware, what should you be looking for? Why would an operator have multiscreen?

Brave New Ad
What kind of advertising is the most efficient? Find out here!

Who Watches What?
Compiling a profile of the modern viewer in different parts of the world.

Linux vs Android
Traditionally, manufacturers of IPTV/OTT set-top boxes have used developments based on the Linux kernel and the operating system family of the same name to create a unique user experience.

SMM in the Service of Your Business
It is difficult to imagine modern society without social media...

What Awaits Optical Networks
Let's speak about the past, present and future of the optical networks

Think Like a User
User Experience and User Interface. Why is this necessary?

HEVC Better, Faster, Stronger
How does compression work

Don’t Pay Twice
8 factors for correct choice of Set-Top Box

Total recall: the 25 Most Memorable Events in TV History
Read about the most important milestones from the first prototypes till today’s technologies.
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