Infomir Partners With VertaMedia Video SSP
Infomir is now cooperating with VertaMedia, a popular online video supply-side platform.
Such a partnership will boost the further growth of IPTV and OTT subs, provide wide opportunities for advertisers, seeking new targeted audiences, and offer IPTV and OTT providers additional monetization sources.
While Infomir helps VertaMedia’s advertisers and agencies to optimize their benefits by attracting new audience, Infomir clients get state-of-art video ad serving technologies for content monetization and an effective turnkey campaign management API.
“Powered by the Infomir’s high quality IPTV and OTT Stalker Middleware, we are now able to offer the additional advantage of new audience targeting to our video demand side partners,” says Alex Bornyakov, CEO and Co-Founder of VertaMedia. “The IPTV and OTT infrastructure is becoming strongly integrated with the online video advertising ecosystem. In addition to its great potential, this market needs a seminal cooperation between the service and technical providers to take it to the next level as the industry and consumers move towards “cord cutting” and broader adoption of content delivery via OTT and IPTV.”
Through this new contract, projects based on MAG Set-top boxes will receive additional monetization sources. Now all operators who use Stalker Middleware are able to get additional revenues, lower subscription costs or even implement Advertising Video on Demand (AVOD) model.