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From a 200-Unit Order to a 900-Unit Order: How a US Electronics Distributor Scaled with Infomir
Case study
- Client
- Electronics trading company (NDA)
- Location
- United States
- Segment
- Electronics trading company / distributor
- Product
- MAG544w3
MAG555 (Google TV™, US)
Project overview
The client is a US-based trading company specializing in electronic products, selling through both physical and online channels. After an initial order of 200 MAG544w3 units, the company scaled up sharply, added Infomir's MAG555 Google TV model to its lineup, and placed an order for 900 units within five months of its first purchase.
Challenge
The distributor needed a set-top box supplier that could support both a mid-size initial order and rapid scaling as its distribution volume grew, across more than one product line. Describing its business at first contact:
“We have been operating for the past 3 years, specializing in electronic products with a presence on both physical and online platforms.”
Solution
Infomir supplied MAG544w3 (US) for the initial order, then added MAG555 Google TV (US) once the distributor wanted to diversify into Infomir's Android TV line — both in the volumes needed to support a fast-growing distribution business.
Implementation
-
First order: 200 MAG544w3
Initial order: 200 MAG544w3 (US) units.
-
Reorder: 100 MAG544w3
About six weeks later: a 100-unit MAG544w3 (US) reorder.
-
Second line: 108 MAG555
The same month: a first order of 108 MAG555 Google TV (US) units, adding a second product line.
-
Largest order: 900 MAG544w3
About one month later: a 900-unit MAG544w3 (US) order — the largest order to date.
Results
-
1,308 units
MAG544w3 and MAG555 supplied to date
-
4 orders
Three MAG544w3 orders and one MAG555 order
-
4.5× order volume
From 200 to 900 MAG544w3 units per order
- Order volume scaled from 200 to 900 units on the core MAG544w3 line within about four months.
- Two product lines now sourced from Infomir: MAG544w3 and MAG555 Google TV.
- 1,308 MAG-series units supplied to date across four orders.
Scaling a distribution business and need a supplier that scales with you?
Discuss your project with an Infomir regional manager — we'll size the configuration and pricing to your order volume.
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