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From a 40-Unit Ask to a Doubled Reorder: How a Danish IT Reseller Scaled with MAG544
Case study
- Client
- IT reseller / distributor (NDA)
- Location
- Denmark
- Segment
- IT reseller / distributor
- Product
- MAG544 (EU)
Project overview
The client is a small IT reseller and services company based in Denmark, supplying hardware, licenses, and consulting to smaller IT companies across the country. Looking to add IPTV set-top boxes to its product range, the company placed an initial order of MAG544 units before doubling its order size less than three months later.
Challenge
The reseller wanted to bring a reliable, resellable IPTV set-top box into its existing IT hardware lineup, with room to grow order volume as demand developed. In its own words:
“I am looking to buy approx. 40 x 544 now, and more later.”
The requirement was straightforward: a manufacturer that could support both an initial order and the growth the company had already signaled.
Solution
Infomir supplied MAG544, its Linux-based IPTV set-top box, in the EU configuration — giving the reseller a resellable device with the operator-level control its IT customers expect, at wholesale terms that scaled with order volume.
Implementation
-
First order: 20 units
The reseller placed an initial order of 20 MAG544 (EU) units.
-
Second order: 40 units
Less than three months later, the company placed a second order for 40 MAG544 (EU) units — matching the volume signaled in its original inquiry.
-
Shipped within days
Both orders shipped from Infomir's EU distribution within days of closing.
Results
-
60 units
MAG544 (EU) supplied across two orders
-
2 orders
20 units, then 40 units
-
2× reorder volume
The second order doubled the first
- Order volume doubled between the first and second purchase.
- 60 MAG544 (EU) units supplied to date across two orders.
- Repeat order placed within one quarter of the first purchase.
Looking to add a reliable IPTV set-top box to your product range?
Discuss your project with an Infomir regional manager — we'll size the configuration and pricing to your order volume.
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