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From 12 Units to Up to 48 per Month: How a Spanish Reseller Scaled MAG555 Sales Among UK Expats
Case study
- Client
- Electronics reseller (NDA)
- Location
- Spain
- Segment
- IPTV / electronics reseller
- Product
- MAG555 (Google TV™, EU)
Project overview
The client is a Spain-based electronics retailer supplying UK expats across Andalusia with streaming devices for accessing UK television. After launching with a 12-unit order of MAG555, the company grew into a near-monthly repeat buyer, reaching orders of up to 48 units a month.
Challenge
The reseller had been reselling older MAG-series boxes sourced opportunistically through third-party retail, and wanted a direct, reliable supply line for Infomir's newly launched MAG555 to support a planned advertising push targeting UK expats in Spain. In its own words:
“We sell a lot of boxes to customers who use them to receive UK TV... Now you have launched the 555 model, we think there is a good opportunity to sell a lot of these boxes in Spain, as they are a good quality box from a well-known manufacturer.”
Solution
Infomir set up the reseller with a direct wholesale supply line for MAG555 Google TV (EU), replacing ad hoc retail sourcing with a predictable arrangement that scaled with order size.
Implementation
-
First order: 12 units
First order: 12 MAG555 Google TV (EU) units.
-
Monthly orders: 24, then 36
Recurring monthly orders followed, growing from 12 to 24, then 36 units per order over the following months.
-
48 units a month
Order volume reached 48 units a month within about seven months, alongside a volume-based pricing tier.
-
Over a year of monthly orders
Monthly ordering has continued for more than a year, with order sizes settling between 24 and 48 units.
Results
-
552 units
MAG555 units supplied to date
-
4× order volume
From 12 to up to 48 units a month
-
48 units / month
Up to 48 a month, reached in about seven months
- 20 consecutive monthly orders placed over 13 months, all fulfilled without disruption.
- Order size scaled 4x, from 12 to up to 48 units a month.
- 552 MAG555 (Google TV, EU) units supplied to date.
- Ongoing monthly reorder relationship, still active as of the most recent order.
Looking for a wholesale partner that scales with your order volume?
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