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From a Single Sample to a Multi-Model Line: How a Portuguese Distributor Built Out Its MAG Range
Case study
- Client
- IPTV / electronics distributor (NDA)
- Location
- Portugal
- Segment
- IPTV / electronics distributor
- Product
- MAG555 (Google TV™, EU)
MAG540 (EU)
Project overview
Challenge
The distributor wanted to evaluate Infomir's product line before committing to distributor-level volumes. Its initial inquiry was direct:
“I am interested in becoming a distributor.”
Solution
Infomir supplied a single MAG555 Google TV (EU) sample for evaluation, followed by a 12-unit bulk order once the distributor was ready to scale, and later added MAG540 (EU) to broaden the range it carries.
Implementation
-
MAG555 sample unit
The distributor ordered a single MAG555 Google TV (EU) sample unit to evaluate.
-
12-unit bulk order
The company followed with a 12-unit bulk order of the same model.
-
MAG540 and follow-up orders
In the following months, the distributor added MAG540 (EU) to its restocking orders, placing two further orders as it built out this second product line.
Results
-
12 units
Bulk order placed after the sample evaluation
-
2 models
MAG555 and MAG540 in the distributor's range
-
5 orders
Placed to date, with the relationship still active
- Sample unit converted into a 12-unit bulk order.
- A second product line (MAG540) added to the distributor's regular restocking mix.
- Five orders placed to date, with the relationship still active.
Want to evaluate the MAG line before committing to volume?
Discuss your project with an Infomir regional manager — we can start with a sample unit and scale from there.
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